![]() Location, location, location is just as important in this virtual real estate market as it is in the real world. But in 2013, Google created a new algorithm that cannot only see relationships between keywords but identify the intent of the user, making search a lot more sophisticated and understanding SEO even more important.īy making your website easier to find, your ranking on the search engine results page goes up. ![]() Back in the early days of search engines (AltaVista, anyone?), keywords-terms folks are using to search-were all the rage. These tips and tricks are good for any search engine.)Īs the name indicates, search engines actually search, or crawl, other websites in order to answer their users' questions. (FYI: We'll be using Google as an example of a search engine throughout this tutorial as including Google Images, Google Maps, and YouTube, more than 90% of web searches happen on Google. We are, however, making our website better for Google to understand. ![]() Unlike how it may sound, we are not trying to make a search engine, say Google, better. If you have a web presence, and want people to find your information, you need to pay attention to search engine optimization (SEO).
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